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Scaling Beyond Product: Sales & Marketing Strategies for Software Founders
June 25, 2025
Join us on Wednesday, June 25th at 10:00 AM (MT) for our webinar designed for SaaS and software founders looking to break past organic growth and build a scalable, repeatable revenue engine.
Quick summary
Building a great software product is just the beginning. To truly grow, you need the right sales and marketing strategies. This webinar is designed for SaaS and software founders looking to break past organic growth and build a scalable, repeatable revenue engine.
Overview
What You'll Learn:
How to transition from product-led to sales-driven growth.
Winning marketing strategies that attract and convert customers.
Proven sales tactics used by top SaaS companies.
Real-world insights from founders who scaled successfully.
Jenny Clawson-Peel
Jenny Peel is a seasoned sales and marketing leader with over 15 years of experience in early-stage software and technology sales, sales enablement, and partnership development. Currently serving as Vice President of Business Development at FTSI, she drives strategic growth initiatives and builds high-impact partnerships across the industry.
Prior to FTSI, Jenny led channel sales development and training efforts while managing quotas up to $25M and managed multi-million dollar projects delivered on time and under budget. With an MBA in Strategy and Entrepreneurship, she combines analytical rigor with entrepreneurial agility.
Having lived abroad for 10 years in Japan, Germany, and Slovenia, she brings a global perspective to her work. She now lives in Huntsville Utah with her husband and three kids and enjoys skiing and all the great outdoor activities in the area.
